The President of the National Council for Women (NCW), Maya Morsi, has announced that Sohag’s traditional “tulle bi telli” embroidery has been registered as the first Egyptian heritage craft with a collective brand, in collaboration with the World Intellectual Property Organization (WIPO).
Tulle bi Telli aims to benefit women who work in the “tulle bi telli” craft on Shandawil Island in Sohag, Upper Egypt. The project focuses on using intellectual property to enhance the product’s value, its competitiveness, and its access to markets. It also aims to enable female entrepreneurs in Sohag to benefit from intellectual property and facilitate their participation in national and international markets.
This announcement was made at the end of a project called “Intellectual Property and Entrepreneurship for Women in Egypt – the Tulle bi telli Craft Sector in Sohag,” jointly launched by the NCW and WIPO.
In her statement on Friday, Morsi stated that such a project would put into force Egypt’s National Intellectual Property Strategy launched in 2022 under the auspices of President Abdel Fattah El Sisi. She also noted that other crafts from Sinai and Siwa will be registered later.
