RAYA CX, a subsidiary of RAYA Holding for Financial Investments, has risen to the Major Contender category in Everest Group’s CXM PEAK Matrix® EMEA 2023.
Reaching this position further cements the company’s success in the EMEA region and proves its strategic planning has been fruitful.
Everest Group is a US-based leading global research firm that shares insights on BPO, IT, business processes, and engineering services. Everest Group’s PEAK Matrix® offers an impartial, data-driven evaluation of service and technology providers.
It presents a holistic view of each provider’s market performance, considering factors like their vision and strategy, portfolio diversity, service range, market adoption, and notably, feedback from buyers.
Since RAYA CX has increased its market impact and value delivered through leveraging strategic tech partnerships, gaining clients, and a more diversified portfolio, it has reached the higher Major Contender category.
Additionally, the increase in services provided and innovation has substantially increased its revenue and helped RAYA CX secure this spot. Moreover, its clients underlined proactive problem-solving, pricing structure, operational efficiency, and relational management as RAYA CX’s key strength points. By reaching the Major Contender category in the CXM PEAK Matrix®, RAYA CX has proven the success of its proactive growth strategy.
Everest Group’s recognition comes on the heels of RAYA CX’s strategic opening of their second site in KSA in a prominent location in Riyadh. This represents a significant milestone for RAYA CX and demonstrates the company’s commitment to meeting the growing demand for exceptional customer experiences in the region.
In addition to RAYA CX’s participation in the renowned E3 CX Conference in Riyadh, KSA, and the CX Live Show in Dubai, UAE, they exhibited their advanced CX solutions as well as giving keynote and panel discussions. RAYA CX was also recognized by E3 event organizers Ejtemaat KSA and Saudi CX Association for their impact as CX experts and was awarded Best CX Innovation Contact Center at the CX Live Show.
