PepsiCo Egypt recently celebrated the fourth harvest season of their potato crop, part of the “She Feeds the World” program. The initiative started in 2020 in collaboration with the Ministry of Social Solidarity, the CARE Egypt Foundation, and with the support of the PepsiCo Foundation, the company’s philanthropic arm.
The program aims to empower 10,000 female farmers in the governates of Beheira, Giza, Minya, and Beni Suef, providing support to 390,000 individuals. By empowering rural women in the agricultural sector, the program aims to foster self-sufficiency and economic empowerment, improve the living conditions of citizens, and develop rural communities in line with pep+ (PepsiCo Positive) and Egypt 2030 Vision.
The celebration was attended by Dr. Mohamad Hany Ghoneim, Governor of Beni Suef, Mohamed Shelbaya, CEO of PepsiCo Egypt & North Africa, and Nehal Hassan El Kouesny, Chairperson of the Board of Trustees of CARE Egypt Foundation, in addition to the presence of several female and male farmer-beneficiaries from the program.
This season saw a remarkable development in the program’s framework, expanding the scope of work to include a more significant number of beneficiaries and improvements in crop quality.
The female farmers participating in the “She Feeds the World” program demonstrated their competence in the agricultural sector by completing the work cycle of producing high-quality potatoes. They acquired seeds, cultivated the crops, and sold them to various suppliers, including one of the leading suppliers of Chipsy Egypt.
The celebration included evaluating the program’s results in its fourth consecutive season and assessing its positive impact on the lives of the participating female farmers and their families.
During the celebration, the participating farmers shared their success stories, highlighting the developments they have experienced professionally and personally through the initiatives and training programs provided by the “She Feeds the World” program.
Dr Mohamed Hany Ghoneim, Governor of Beni Suef, expressed his pride and admiration for the fruitful collaboration between the public and private sectors represented by the “She Feeds the World” program.
The Ministry of Social Solidarity implements the program with CARE Egypt Foundation and PepsiCo Egypt. He explained that the project aligns with the state’s strategy to establish sustainable projects and empower Egyptian women, particularly those in rural areas. It also complements the government’s efforts to develop the villages of “Hayah Karima.”
Mohamed Shelbaya, CEO of PepsiCo Egypt & North Africa, celebrated the fourth consecutive harvest season of the potato crop in Beni Suef, explaining that this season comes within the framework of the successes achieved by the “She Feeds the World” program.
