Global Brand Awards has named Maha Nagy, Vice President for Public Relations, Media and Corporate Communications at Orange Egypt, as “Brand Communications Leader of the Year 2025,” recognizing her strategic leadership in corporate communications and brand development.
The international honor highlights Nagy’s growing influence as one of the leading executive figures in corporate communications and brand strategy in Egypt and the wider region.
Recognition for Strategic Corporate Leadership
The award acknowledges Nagy’s pivotal role in leading integrated corporate communication strategies that have strengthened Orange Egypt’s market leadership and reinforced its institutional and media presence. Her efforts have supported the company’s position as one of Egypt’s largest telecommunications operators while building a strong, sustainable brand identity.
The recognition marks the culmination of a distinguished professional journey during which Nagy developed innovative communication models combining strategic vision, reputation management and effective media and partnership engagement. Her leadership has contributed to enhancing brand trust and expanding the company’s social and economic impact.
Rigorous Global Evaluation Process
According to organizers, Nagy’s selection followed a comprehensive evaluation conducted in collaboration with independent research entities. The process examined more than 18,000 companies worldwide.
Judging criteria included innovation in corporate communications, operational excellence, strength of strategic partnerships, customer experience and the ability to achieve sustainable growth under a globally recognized brand framework.
About the Global Brand Awards
The Global Brand Awards, issued by the UK-based Global Brands Magazine, are among the prominent international awards recognizing excellence across technology, telecommunications, financial services, education and other sectors. The awards are known for their research-driven evaluation methodologies, focusing on operational performance indicators, corporate identity and market influence.
Advancing Women’s Leadership in Corporate Transformation
The award reflects the growing role of Egyptian women leaders in driving institutional transformation and shaping global brands. It also underscores the ability of Egyptian executives to compete internationally in the fields of corporate communications and brand management—further strengthening the global presence of Egyptian companies.
Since joining Orange Egypt in 2017, Nagy has played a central role in repositioning the brand, deepening its cultural connection with Egyptian society and reinforcing its leadership position in the country’s highly competitive telecommunications market.
With extensive experience in telecommunications and fast-moving consumer goods (FMCG), Nagy is widely regarded as one of the region’s prominent executives in corporate communications and brand building.
