Mashreq Bank Egypt has launched “HER” — a current account designed specifically for women entrepreneurs and companies at least 50% owned by women.
Branded with the tagline “Your entrepreneurial journey starts with one step… and HER Account is that step,” the bank is positioning the product as a gateway for women to access financial empowerment, preferential banking services, and tailored support for scaling their businesses.
A New Financial Tool for Women in Business
The HER Account comes with a suite of benefits aimed at reducing the financial barriers many women face when entering or expanding in the business world. Key features include:
- No account opening fees
- Discounts on daily banking transactions
- Reduced banking service charges
These incentives are crafted to make formal banking more accessible and affordable for Egypt’s growing segment of female entrepreneurs — a demographic gaining momentum in the country’s evolving small and medium enterprise (SME) sector.
A Broader Push for Gender-Inclusive Finance
Mashreq’s initiative comes amid a wider movement led by the Central Bank of Egypt (CBE) to foster inclusive banking and gender equity in financial services. CBE has been working with local and international partners to enhance financial literacy, access to credit, and tailored financial products for women.
By launching HER, Mashreq Bank joins a growing list of financial institutions responding to national policy shifts aimed at recognizing the pivotal role of women in economic growth.
