Under the slogan “Life’s Good,” LG Egypt has announced the continuation of its “Better Home” initiative in partnership with Misr El Kheir Foundation, aiming to support the marriage of young people with disabilities in the governorates of Luxor and Cairo. The initiative comes as part of LG Egypt’s ongoing efforts to improve the quality of life for underprivileged families and to help provide a safe, stable environment for newly married couples as they begin their lives together.
The initiative was launched across several villages and neighborhoods in both governorates, in support of Misr El Kheir Foundation’s mission to facilitate marriage and empower young men and women with disabilities. The program focuses on strengthening family cohesion and enhancing social stability, recognizing marriage as a cornerstone for sustainable community development. As part of its contribution, LG Egypt provided a range of modern home appliances, including top-load washing machines and 43-inch smart TVs, in addition to full technical support and professional installation to ensure a comfortable and efficient user experience for beneficiary families.
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Mohamed El-Gadawy, Marketing and Public Relations Manager at LG Egypt, said:
“The Better Home initiative to support the marriage of people with disabilities reflects LG’s commitment to providing smart technological solutions that contribute to improving the lives of Egyptian families. It embodies the true meaning of our slogan ‘Life’s Good’ by supporting and empowering local communities to build a better future within their homes.”
For his part, Eng. Ahmed Youssef, Director of Direct Aid at Misr El Kheir Foundation, affirmed that the foundation’s initiatives throughout the year stem from its strong belief in its societal role in supporting deserving families across all governorates of Egypt. He praised the ongoing partnership with LG Egypt, noting that it has contributed over the years to creating a tangible and positive impact within local communities.
The “Better Home” initiative is part of a broader record of community achievements by LG Egypt over the past three years. During this period, the company has supported more than 5,000 beneficiaries across over 63 villages through a wide range of social responsibility programs, including marriage facilitation initiatives, blood donation campaigns, community school development, healthcare support, Ramadan food box distributions, assistance to orphanages and the elderly, support for non-eligible families, and programs dedicated to people with disabilities and rehabilitation centers to promote social inclusion.
LG Egypt emphasized that the continuation of the “Better Home” initiative represents a new phase in its long-term strategy to promote sustainable development and strengthen community partnerships across Egypt. The company also revealed plans to expand the initiative to additional governorates in the future, reaffirming its commitment to improving living standards and supporting Egyptian families nationwide.
