a Strategic Partnership has been announced Jumia and Raya, to develop the home appliance and electronics market locally and in Africa.
Raya Trade, a subsidiary of Raya Holding for Financial Investments, and Jumia, the leading e-commerce platform in Egypt, have announced the signing of a strategic partnership agreement, the first of its kind, to strengthen their operations in the local and regional electronics and home appliances markets and to expand their services and customer base.
The signing ceremony was attended by Mr. Bassem Megahed, CEO of Raya Trade, Mr. Hisham ElGabry, CEO of Jumia Egypt, as well as several executives from both companies and several media representatives.
As market leaders in their respective areas, Jumia and Raya bring their expanded capacities, fostering collaboration in e-commerce, export, logistics, and after-sales services in Egypt and Nigeria. This partnership aims to provide electronics and home appliances from various local and international brands at competitive prices supported by various payment methods such as installments, credit card payments, and cash payments to suit all segments of society.
In addition to the strategic cooperation plans between Raya and Jumia, the partnership extends internationally and African-wise centered in Nigeria, where the two companies have a strong presence. Raya began its distribution and retail sales activities and after-sales service in Nigeria in 2007, while Jumia started its e-commerce business in Nigeria in 2012.
