Jacquemus, renewed for its breathtaking runway shows and campaigns set in stunning, remote locations, has once again captivated the fashion world with the latest iteration of its “LA CROISIÈRE” collection. After making waves at Paris Fashion Week, the French fashion house now transports us to the mystical land of Egypt for its Spring/Summer 2025 campaign.
A Visual Journey Through Egypt’s Timeless Beauty
The campaign, shot by acclaimed Egyptian photographer and filmmaker Mohamed Sherif, brings to life Jacquemus’s signature elegance against the awe-inspiring backdrop of Egypt’s ancient landscapes. Models Angelina Kendall and Mohamed Hassan grace the frame, exuding effortless glamour as they pose amidst the iconic Pyramids of Giza and the serene banks of the Nile. The combination of Egypt’s historic landmarks and Jacquemus’s minimalist chic creates a striking visual narrative that captures both adventure and tranquility.
Embracing the Spirit of Travel and Freedom
A central theme of the Spring/Summer 2025 collection, Jacquemus’s “LA CROISIÈRE” campaign is a nod to the brand’s love for adventure, freedom, and the pursuit of serenity. The Nile—with its lush, fertile banks—sets the stage for a collection that celebrates exploration and a carefree spirit. The juxtaposition of fashion and Egypt’s timeless beauty reaffirms Jacquemus’s position as one of the most forward-thinking and globally-minded brands in today’s fashion landscape.
A Return to Paris Fashion Week with a Twist
The launch of “LA CROISIÈRE” marks Jacquemus’s return to the official Paris Fashion Week calendar. The runway show, an intimate gathering of just 40 people, took place in the heart of Paris, before the campaign’s captivating imagery took us to Egypt. As always, Jacquemus excels at blending fashion with art, creating moments that feel as much like a celebration of culture as they are of design.
Shop the New “LA CROISIÈRE” Collection
For those eager to experience the latest Jacquemus pieces, the Spring/Summer 2025 collection is now available to shop on the Jacquemus website. Featuring a range of styles that blend effortless chic with practical elegance, the collection is a must-have for anyone looking to capture the essence of summer through high fashion.
In Other Fashion News: Jimmy Choo and Malbon Golf Release Second Collection
In addition to Jacquemus’s stunning campaign, the fashion world is also abuzz with the latest collaboration between Jimmy Choo and Malbon Golf. The duo is releasing their second collection, which is sure to turn heads with its unique blend of high fashion and athletic appeal. Stay tuned for more on that front.
