GURU expands across Egypt, redefining the sportswear and performance retail experience. The brand offers a carefully curated selection of high-performance gear and premium sportswear. Thus, it will fulfill the growing demand for both functional and stylish products among Egypt’s increasingly health-conscious and active consumer base. By combining global sportswear giants such as Nike, Adidas, Asics, and Dunlop with lifestyle brands like Birkenstock and Camper, GURU is uniquely positioned to cater to diverse consumer needs.
With its expanding presence in Cairo and Alexandria, GURU has established flagship stores in some of Egypt’s most popular shopping destinations, including Citystars, District 5, Mall of Arabia, Mall of Egypt, and City Centre Alexandria. These high-traffic locations have become synonymous with premium sports and lifestyle products, offering everything from high-performance running shoes to stylish yet functional footwear and gym essentials. GURU’s stores are strategically placed to serve Egypt’s growing appetite for versatile, quality products that seamlessly integrate into modern, active lifestyles.
ATC, the distributor of internationally recognized brands such as On, Birkenstock, and Camper in Egypt, has already positioned GURU as a leading name in the country’s retail scene. Plans for further expansion are underway, although specifics regarding future locations remain confidential. The brand’s growth signals a shift in Egypt’s retail market, where there is a rising demand for products that combine functionality, style, and performance.
As Egypt’s fitness culture continues to grow, GURU is well-positioned to play a pivotal role in shaping the future of the nation’s retail sector. By offering high-quality, versatile products that appeal to modern consumers, GURU is redefining what it means to shop for sportswear in Egypt, making it a top destination for those looking to elevate their active lifestyles.
