If you’ve ever wondered how influencers rise to fame, build their fortunes, and amass millions of followers, then look no further than the 56th Cairo International Book Fair. There, you’ll find Influencer Planet by Germien Amer, alongside four other must-read books for anyone eager to understand the world of digital influence.
This Wednesday, at the 56th Cairo International Book Fair, Germien Amer, Head of Corporate Communications at The United Bank, Egypt, will launch her highly anticipated third book, Influencer Planet. Known for her strategic oversight of both internal and external communications, Amer has successfully managed one of the most dynamic and multifaceted communication roles in Egypt—balancing brand initiation, strategic reinforcement, and execution across traditional and digital platforms. Her work, which spans everything from creative development and writing to event organization, public figure creation, and media management, reflects her mastery of the ever-evolving communications landscape.
With Influencer Planet, Amer steps beyond the corporate realm into a broader cultural conversation, offering a pioneering examination of digital influence in today’s world. Published in both Arabic and English, this book aims to reach an international audience and provide readers with an in-depth understanding of the changing dynamics of power and influence in the digital age.
But that’s not all—this collection of books offers invaluable advice on how to attract audiences, boost engagement, and create meaningful content. This book collection is your ultimate guide to navigating the ever-evolving world of influencers.
Whether you’re looking to step into the influencer space or simply want to understand their growing impact on modern culture, these books will give you the tools you need to succeed.
