Fendi Brings Back 90s Fashion at Milan Fashion Week 2024

News Agencies


The activities of Milan Fashion Week for Spring and Summer 2024 have begun, and the opening witnessed many celebrities in attendance. Famed brand “Fendi”, founded in Rome in 1925, participated in the event.

Models appeared at the “Fendi” show in simple, sleeveless dresses, while others walked on the red carpet in soft crochet dresses, and others wore white shirts with collars, bringing back many iconic looks from the 90s.

One of the most prominent clothing trends that appeared during the beginning of Milan Fashion Week was a classic medium-heeled coat and shoes worn by one of the models who completed her look with gloves. The display was dominated by a distinctive array of colors, including blue, brown, coffee, and yellow.

Fendi is considered one of the few luxury brands that have not yet banned fur, which led to a lack of demand among consumers defending animal rights, which led the brand to significantly reduce the display of fur during this Milan event, where it replaced the fur with leather in Jacket design.

The “Fendi” show is the first fashion show in Milan Fashion Week, in which 59 brands participated, which is considered a slight increase from last season in which 54 brands participated.

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