ESLSCA University has announced the appointment of Dr. Mervat Abu Auf as the new Dean of the School of Visual Arts and Creativity Management.
With an illustrious academic and professional background spanning more than two decades, Dr. Abu AUf brings a wealth of experience in media, communication, and interdisciplinary arts. Her appointment marks a significant step forward in the university’s mission to foster innovation, cultivate emerging talent, and empower the next generation of leadership
A Visionary Leader in Creative Education
Dr. Abu Auf is widely recognized for her contributions to media studies and her leadership in promoting cultural dialogue through the arts. Her career includes senior academic roles, groundbreaking research, and extensive collaboration with international institutions. As Dean, she will spearhead efforts to expand interdisciplinary programs, strengthen industry partnerships, and enhance the university’s regional and international presence.
Shaping the Future of Creativity in the MENA Region
ESLSCA University’s School of Visual Arts and Creativity Management is emerging as a hub for creative thinkers, designers, artists, and cultural entrepreneurs. With Dr. Abu Auf at the helm, the school aims to bridge the gap between artistic expression and business acumen—training students to not only create, but to lead, manage, and innovate in the global creative economy.
Her strategic vision includes launching new academic programs, expanding international exchange opportunities, and nurturing a generation of professionals equipped for leadership in media, advertising, design, and creative entrepreneurship.
Creative Leadership
This appointment underscores ESLSCA University’s growing reputation as a leader in higher education in Egypt and the broader Middle East and North Africa (MENA) region. The university continues to attract distinguished faculty and forward-thinking professionals who share its commitment to academic rigor, innovation, and social impact.
As the new academic year begins, anticipation is high for the transformation Dr. Abu Auf will bring. Students, faculty, and industry partners alike look forward to her contributions in positioning ESLSCA as a center of excellence in creative education.
