Under the patronage of Prime Minister Dr. Mostafa Madbouly, Egypt’s North Coast welcomed a dazzling new addition to its luxury hospitality landscape with the grand opening of Palace Beach Resort Marassi, a premium beachfront destination that reimagines the meaning of five-star living on the North Coast. The Prime Minister hailed the project as a bold step forward in transforming the North Coast into a world-class, year-round tourism destination, reflecting Egypt’s broader vision for economic growth through high-impact private sector investment.
With an investment exceeding EGP 9 billion, the newly inaugurated resort—operated by Emaar Hospitality Group—sets a new standard for refined elegance, blending world-class service with the pristine beauty of Egypt’s Mediterranean shoreline. The launch was celebrated in the presence of Prime Minister Dr. Mostafa Madbouly and Mohamed Alabbar, founder of Emaar Properties, underscoring the national significance of the development.
“Palace Beach Resort Marassi is more than a hotel—it’s a symbol of what Egypt’s North Coast can become: a world-class, year-round destination for travelers seeking luxury, culture, and natural beauty,” said Dr. Madbouly at the launch event.
As the 11th hotel in the thriving Marassi hospitality portfolio, Palace Beach Resort Marassi is part of a wider vision to position Marassi not just as a seasonal getaway, but as the beating heart of a new era of sustainable, high-end tourism in Egypt. Designed to rival the world’s most elite seaside resorts, the Palace Beach Resort offers guests a seamless blend of modern Arabian architecture, state-of-the-art amenities, and an immersive coastal experience.
The resort features elegantly appointed rooms and suites with panoramic sea views, fine dining restaurants, luxury retail, an infinity pool overlooking the Mediterranean, and direct access to private white-sand beaches. It is the latest milestone in Emaar Misr’s 18-year journey in Egypt, during which the company has continuously pushed the boundaries of luxury real estate and tourism development.
Located in Marassi North Coast community, the resort is part of a broader integrated destination that welcomed over 4 million visitors in 2024 alone and hosts more than 30,000 hotel guests annually. With over 8,000 residential units and a permanent population exceeding 21,000 residents, Marassi has evolved into one of the most sought-after lifestyle and tourism hubs in the Mediterranean basin.
“This opening reaffirms our long-standing commitment to Egypt and to creating transformative developments that inspire and elevate,” said Mohamed Alabbar. “Palace Beach Resort Marassi is not only a jewel in Emaar’s portfolio—it’s a gift to the future of Egyptian tourism.”
Backed by the Egyptian government’s support for tourism and private sector collaboration, the resort’s launch arrives at a time of unprecedented momentum for the national hospitality sector. With ongoing infrastructure upgrades, strategic destination marketing, and investor-friendly reforms, Egypt is actively shaping its place on the global tourism map.
