Insomnia Egypt just announced its new partnership with streaming giant Spotify, which will become the official audio streaming partner for this year’s gaming festival held at the Egypt International Exhibitions Center in Cairo from the 16th to the 18th of February 2023.
Under this partnership, Egyptian gamers and their fans can enjoy music specially curated for the esports community.
It is worth noting that with worldwide popularity and a community of more than 489 M monthly active listeners, including 205 million subscribers, across more than 180 markets, Spotify has revolutionized music listening forever with its leadership in music recommendation and discovery, offering every music fan a wealth of playlists tailored to their personal tastes, activities, and mood.
Spotify’s Marketing Manager MENA, Nicole Aoun stated: At Spotify, we always aim to be our listeners’ audio companion at all times. As Insomnia Egypt’s audio partner, we are excited to bring a world-class audio streaming experience for every gaming mood and moment.
Due to music being an essential part of the gaming experience, BME, organizers of the event, released the official anthem for the festival titled GG, short for Good Game. The zesty anthem features some of Egypt’s most vibrant talents, Abo Alanwar, Ahmed Santa, and Lil Baba.
Gamers can now stream the official playlist for this year’s edition of Insomnia, Insomnia Egypt: Official playlist. Co-curated by Spotify and Insomnia Egypt, the playlist boasts 50 uplifting tracks to enrich the gaming experience. In addition, gaming enthusiasts such as Marwan Serry, Marwan Rehan, and Bugza will take over the official playlist throughout the three-day gaming festival. Fans can also stream Gamers Clan, a new Spotify playlist curated for Egypt’s gaming community.
According to the Middle East North Africa Games Market report, the MENA region has established itself as a major growth region in the global video games industry. By 2025, the MENA-3 (Saudi Arabia, United Arab Emirates, and Egypt) game’s revenue is expected to reach $3.14 B. Furthermore, in a report by Pocket Gamer, it is estimated that there are more than 377 M players in the region, nearly as much as all of Europe combined (386 million) and significantly higher than America (210 million).
Insomnia Egypt Gaming Festival 2023 will host many different activities, including professional esports competitions, VR zone, mobile and indie games, influencers’ meet and greets, cosplay competitions, and new game releases, with a main stage broadcasting the final stages of tournaments.
