For embedding financial literacy into Egypt’s youth culture, the Ministry of Youth and Sports, in collaboration with the Egyptian Exchange (EGX), inaugurated the national initiative ” (Stock Exchange for All) on Monday at the Innovation and Creativity Center .
The event marked the beginning of a nationwide campaign designed to integrate youth into Egypt’s financial ecosystem through hands-on education in investment, savings, and market participation.
Empowering Next Generation of Investors
Minister of Youth and Sports Dr. Ashraf Sobhy hailed the initiative as a strategic implementation of President Abdel Fattah El-Sisi’s vision to empower youth and build a financially literate generation capable of contributing to national economic development.
“This initiative is a direct reflection of the state’s commitment to equipping youth with the knowledge, skills, and tools required to become active players in Egypt’s economic transformation. We are moving decisively to merge youth energy with investment insight, and this program is a cornerstone of that mission,” said Sobhy.
The launch event was attended by financial experts, ministry officials, youth representatives, and volunteers, underscoring broad national support for the program.
National Platform for Inclusive Investment
Speaking at the event, Dr. Ahmed El-Sheikh, Chairman of the Egyptian Exchange, emphasized that the EGX is committed to making financial markets accessible to all:
“The Egyptian Exchange is not a closed club. It is a national platform for opportunity—open to every Egyptian who seeks to invest with confidence and knowledge. Our mission is to simplify financial concepts and provide youth with the practical tools to make informed economic decisions.”
El-Sheikh highlighted ongoing efforts to connect with youth across Egypt, citing partnerships with over 40 universities and a strong presence on social media platforms. This new partnership with the Egyptian Sports Events Federation and the Ministry aims to reach young people through sports institutions—a strategic expansion of financial outreach.
From Sports to Stocks: Redefining Youth Engagement
Ahmed El-Shamy, President of the Egyptian Sports Events Federation, stressed the significance of expanding the concept of “events” beyond athletics to include financial education and economic engagement:
“This initiative is a culmination of institutional collaboration between the Federation, the Ministry of Youth and Sports, and the Egyptian Exchange. We are redefining youth engagement—connecting sports, learning, and long-term financial empowerment.”
A Long-Term Plan for Nationwide Impact on Smart Investment
The initiative is part of a broader strategic agreement signed earlier this year between the Ministry and the EGX. Over the coming months, the program will extend to multiple governorates.
These tools are aimed at fostering financial inclusion, promoting economic responsibility, and encouraging a culture of smart investment among young Egyptians.
Dr. El-Sheikh concluded with a call to action: “We invite all young people to seize this opportunity, explore investment pathways, and build a financially secure future for themselves and for Egypt.”
