E&- Egypt has launched a new environmental initiative in collaboration with the sustainability platform Dawarha, aiming to promote the recycling of plastic bottles through smart reverse vending machines (RVMs). The campaign combines environmental protection, innovative technology, and immediate customer rewards to encourage participation in recycling efforts.
The initiative reflects E&-Egypt’s broader strategy to create a positive societal impact, positioning the company not just as a provider of technology and communication solutions but as a partner in promoting sustainable daily practices. By preventing waste accumulation and enabling safe recycling, the company seeks to foster a tangible impact on the environment.
Customers can participate by depositing used plastic bottles into smart RVMs, which immediately reward them with points redeemable for services. E& customers benefit from double reward points, making recycling not just an environmental responsibility but a motivating and rewarding experience.
The campaign’s first phase involves placing RVMs in partnership with Doraha across gyms, community centers, and shopping malls, ensuring wide accessibility and promoting a daily recycling culture among citizens. A second, broader phase is planned following the successful implementation of the initial rollout.
E&-Egypt’s initiative represents a transformational approach to corporate social responsibility (CSR) and sustainability, focusing on measurable impact and direct engagement rather than traditional awareness campaigns. By linking recycling to incentives, the company encourages meaningful behavioral change and broad public participation.
Ahmed Embaby, Head of Corporate Communications and Brand at E&Egypt, said, “Our role goes beyond providing communication and technology services. We place society and the environment at the heart of everything we do. This environmental initiative is a tangible expression of our commitment to making a positive, sustainable impact.”
He added, “We aim to empower individuals to take simple yet effective steps to protect the environment through an easy, engaging, and community-focused experience. Our approach links recycling to rewards, making the change both positive and tangible.”
E&-Egypt emphasized that the success of this initiative relies on partnerships, not only with organizations like Dawarha but with individuals themselves. The company targets expanding the program to more locations and communities, fostering an environmental culture rooted in participation and collective responsibility.
