The National Council for Women in Egypt (NCW) took center stage at the Arab Youth Media Innovation Summit, hosting a key panel discussion titled “Influential Arab Media: Tools Beyond Borders.” The event gathered high-level media professionals, diplomats, and academic leaders from across the Arab world, with a clear message: the Arab media industry must evolve—collaboratively and technologically.
Prof. Dr. Suzan Keliny , council member and media professor, delivered a compelling argument during the session, emphasizing the urgent need for a unified Arab media strategy grounded in each nation’s local development. “We cannot talk about a unified Arab media without first reforming and strengthening our local media systems,” she said. “It’s a foundational step toward crafting a cohesive, cross-border strategy rooted in transparency, integration, and shared goals.”
Call for Legislative Reform and AI Localization
In her address, Dr. Keliny highlighted the growing challenges posed by technological disruption, calling for modernized media laws that align with the digital age. She urged Arab governments to revise existing legislation to reflect the realities of today’s tech-savvy information landscape.
One of her key points was the need to localize Artificial Intelligence (AI) technologies within Arab societies. “To remain relevant and credible, our media institutions must not only adopt AI but adapt it to our cultural and societal context,” she said. “This will allow us to harness its potential while minimizing risks like misinformation or social destabilization.”
A Strategic, Cross-National Vision for Arab Media
The NCW panel promoted deeper cooperation between Arab states, especially on political and strategic levels, to develop a shared public discourse that reflects factual, balanced perspectives. Keliny also pointed out that a sophisticated understanding of regional audiences—through data and behavioral analysis—is crucial for effective communication in a fragmented media environment.
The session concluded with an emphasis on the need for collective Arab media policies, shared content standards, and stronger infrastructure for cross-border storytelling.
High-Level Participation and Regional Unity
The summit was attended by top officials including Counselor Amal Ammar, President of the National Council for Women, and Dr. Ismail Abdel Ghaffar, President of the Arab Academy for Science, Technology and Maritime Transport
Their presence underlined a growing commitment among Arab nations to elevate youth-driven innovation in the media sector and ensure the region’s storytelling keeps pace with global standards.
