The National Bank of Egypt (NBE) has promoted Dina Abu Talib to lead its Marketing and Community Development, reflecting the institution’s confidence in her extensive expertise and proven leadership.
Abu Talib brings over 25 years of experience in marketing, brand management, and strategic communications. She has served as NBE’s General Manager of Marketing since October 2017, during which she spearheaded innovative marketing strategies, enhanced the bank’s market research capabilities, and expanded its presence across domestic and regional markets.
Before joining NBE, Abu Talib held the position of Head of Brand Management and Design Production at Orange Egypt (formerly Mobinil), leading major campaigns and brand identity initiatives that solidified her reputation as a marketing and communications strategist with deep industry insight.
Academic Excellence and Professional Expertise
Abu Talib holds:
- Diploma in Advertising and Marketing from the Hamburg Academy for Marketing and Communication, Germany
- Master’s in Brand Management from Fern Akademie, Hamburg, Germany
- Diploma in Graphic Design from the same academy
- Bachelor’s degree in Interior Design from the Faculty of Fine Arts, Cairo University, Egypt
Driving Social Impact and Strategic Growth
This promotion marks a significant milestone in NBE’s commitment to strengthening its corporate culture and social responsibility. By aligning commercial performance with community-oriented projects, Abu Talib is expected to lead initiatives that reinforce the bank’s position as a leader in Egypt’s financial sector.
Abu Talib has also earned recognition on the Forbes list of the Middle East’s Most Powerful Marketing Pioneers (2025), underlining her influence in shaping marketing and branding practices across the region.
