In a powerful step toward inclusive development and community support, a large-scale convoy has been launched to Egypt’s southern border regions—Halayeb, Shalateen, and Abu Ramad. The initiative is the result of a strategic collaboration between the National Council for Women, the National Bank of Egypt, and Haya Karima Foundation , under the national slogan “Together with Awareness, We Protect Her.”
This integrated effort seeks to uplift marginalized families and empower women through a series of developmental and awareness-focused interventions. The convoy was launched in the presence of Counselor Amal Ammar, President of the National Council for Women, Ahood Wafy, Council Member and Chairperson of the Haya Karima Foundation , and several other dignitaries including Deputy Governor of the Red Sea Governorate, Magda Hanna, and local leadership in Shalateen. Representatives from the Ministry of Social Solidarity, the marketing and community development division of the National Bank of Egypt, as well as a large team of volunteers from all partner institutions also took part in the launch.
The convoy focuses on addressing the immediate needs of underserved communities while laying the groundwork for long-term empowerment. One of the central pillars of this initiative is the distribution of over 21,000 boxes of essential food supplies across various villages in the region. Equally important is the implementation of community awareness campaigns and skills development workshops—especially those tailored to women’s economic and social empowerment.
Through the National Council for Women, a variety of educational and awareness seminars are being delivered. Topics include women’s roles in civic awareness, family counseling, and balanced parenting. These sessions aim to strengthen women’s ability to contribute meaningfully to their families and communities. In parallel, vocational training programs are being conducted to equip women with practical skills that enhance their economic independence. Workshops in traditional crafts and other income-generating activities are being offered to promote self-reliance and create opportunities for sustainable livelihoods.
The convoy also pays attention to the younger generation. Specialized storytelling sessions and value-based programs for children are designed to instill positive societal values from an early age. A particularly noteworthy component is the rollout of the “Bedouin Women Leaders” program, which aims to train local female volunteers to become trusted community liaisons. These women will help disseminate key awareness messages, provide peer support, and serve as role models within their villages.
This initiative reflects Egypt’s broader commitment to achieving sustainable development through cross-sector collaboration and gender-focused programs. By merging the efforts of government institutions, civil society, and the private sector, this development convoy aligns with the goals of Egypt Vision 2030 and responds directly to the needs of remote and border communities that have historically faced developmental gaps.
The four-day convoy is more than a temporary outreach effort—it represents a structured, strategic model for future engagement in Egypt’s most underserved regions. With a clear focus on women’s empowerment, improved access to resources, and community-building, the project sets an important precedent for how public-private partnerships can transform lives at the grassroots level.
