An international forum was hosted by the British Council and the Creative Industries Policy and Evidence Centre (PEC) in Cairo, which brought together creative economy stakeholders from Africa, Europe, and a global network of leaders through the PEC International Council.
The forum aimed to deepen the understanding of the current trends and opportunities within Africa’s cultural and creative industries while fostering partnerships between them.
The creative sector is one of the fastest-growing sectors of the global economy, and it plays a crucial role in building sustainable, future-proof economies, offering opportunities for women and young people, and enabling communities to celebrate their cultural heritage and talents.
The event showcased case studies and policy initiatives from across Africa, Asia, the UK, and beyond, with a particular focus on the policy landscape for the creative economy. Key topics such as intellectual property, intermediaries, skills, and education in the creative sector were discussed.
Mark Howard, Country Director of the British Council, said, “We are thrilled to be a part of this initiative. This forum plays a crucial role in shaping a vibrant future for North Africa and Africa’s creative economy. We look forward to collaborating with our partners and supporting new collaborations built on the insightful discussions that have laid the groundwork for a lasting and inclusive creative sector in Egypt and beyond.”
Hisham Azmi, Secretary-General of the Supreme Council for Culture, stated, “The Egyptian Ministry of Culture is collaborating with the British Council and the Policy and Evidence Center PEC to enhance the Cultural and Creative Industries in Egypt.”
The Creative Industries Policy and Evidence Centre, spearheaded by Newcastle University, has played a vital role in supporting the growth of the UK’s creative industries through independent evidence and policy advice. This initiative, in collaboration with the British Council, convened the PEC International Council, a network of renowned policy and creative economy practitioners from around the world, to review and provide an international perspective on PEC’s activities.
