#CheckedbyBridgestone… this is the Bridgestone campaign’s name which aims at securing more safety.
Bridgestone, a global leader in tire and mobility solutions, together with its long-term local partner Nile Projects & Trading, a leading tire partner within the region known for its Fit & Fix Nationwide network, is organizing the #CheckedbyBridgestone campaign in Egypt. The campaign aims to enhance tire safety awareness among drivers and promote road safety through a series of free visual tire checks conducted at petrol stations in Egypt.
Commencing in June 2023, the campaign runs over three weekends. During this period, customers will have the chance to receive complimentary visual tire inspections at various locations throughout Cairo and Giza. Building upon the success of similar campaigns at several markets in the region, this time event has been restructured to provide an even better experience full of surprises.
The campaign will encourage drivers to prepare their vehicles, particularly their tires, ahead of the summer and traveling season. Emphasizing the significance of safety and achieving peak performance, the initiative will underscore the importance of tire maintenance for customers, and drivers to optimize uptime. It is necessary to maintain the life durability of tires as they are essential for braking systems, as well as supporting heavy loads with better stability and control.
The safety checks conducted during the campaign include tire safety checks, battery checks, wiper checks, and safety tool checks. Bridgestone continues to encourage its customers, operators, and other industry personnel to follow guidelines regarding tire maintenance through campaigns like #CheckedbyBridgestone, which aims at promoting safety in the mobility sector.
Proper tire maintenance is crucial as it directly impacts fuel consumption, emissions, and overall performance. Factors such as tire age, wear and tear, and inflation pressure significantly contribute to ensuring safety, ride comfort, and stability, especially on loose or wet roads. By maintaining the correct inflation pressure, tires can minimize rolling resistance, leading to improved efficiency, reduced wear, and lower fuel consumption.
Bridgestone’s initiatives reflect its commitment to ‘Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all’ and ‘Ease: Committed to bringing comfort and peace of mind to mobility life’ under its ‘Bridgestone E8 Commitment’.
