The latest global ambassador for Chopard is the supermodel Bella Hadid, who is of Palestinian-American descent.
As per a statement from the luxury watch and jewelry brand, this partnership marks Hadid’s triumphant return to the fashion industry and signifies a new chapter for Chopard.
In a statement, Hadid expressed her deep admiration for Chopard’s craftsmanship, stating that she has been an admirer of the brand for many years. She also expressed her excitement about joining the Chopard family.
Chopard’s co-president and artistic director, Caroline Scheufele, shared similar sentiments about the collaboration, describing Bella as the embodiment of Chopard’s spirit – effortlessly elegant and full of zest for life, which resonates perfectly with the essence of their watches and jewelry.
The campaign is said to celebrate the purity, appeal, and modern character of the collection.
According to Sada el Balad In the campaign visuals, Hadid is seen against a backdrop of an abstract city skyline, creating a mirrored effect. The imagery plays with shadows, aligning with the campaign’s theme, “without shadow, there is no light.”
During the summer, Hadid was photographed wearing a Versace outfit along with Chopard Haute Joaillerie pieces. She opted not to wear a necklace, instead choosing to highlight her exquisite 18-carat white gold earrings featuring 24.12 carats of diamonds.
