Saturday, August 16, 2025

Azza Fahmy Unveils First Beach Clubhouse on Egypt’s North Coast, Blending Heritage with Modern Luxury

Mona Yousef

Renowned Egyptian design house Azza Fahmy is bringing its signature blend of heritage and artistry to Egypt’s North Coast with the unveiling of its first-ever beach clubhouse, set to open in summer 2026 at Ramla, a luxury coastal development by MARAKEZ.

This milestone marks the brand’s expansion beyond jewellery and into the world of experiential design and lifestyle architecture, redefining how cultural spaces can be imagined by the sea.


Iconic Egyptian Design

Located in Ras El Hekma, one of the Mediterranean’s fastest-emerging destinations, the Azza Fahmy Ramla Beach Clubhouse is envisioned as a refined retreat where design, heritage, and leisure intersect. Covering 750 square meters, the space includes 250 square meters of indoor area and 500 square meters of landscaped outdoor terraces, all infused with the brand’s iconic design language.

From handcrafted details to symbolic motifs drawn from Arabic calligraphy and Egyptian tradition, the clubhouse is poised to offer a highly curated spatial experience rooted in local identity.


More Than a Clubhouse: A Multi-Sensory Cultural Escape

The Azza Fahmy Clubhouse is being developed as more than a physical destination — it’s a sensory and cultural journey. The space will feature:

  • Architectural storytelling, drawing on centuries of Egyptian craftsmanship
  • Immersive environments shaped by music, scent, texture, and natural light
  • Artisan-led design, mirroring the detail and elegance of Azza Fahmy’s jewellery collections
  • Exclusive merchandise and lifestyle pieces created specifically for the location
  • Culinary experiences inspired by Mediterranean and Egyptian coastal traditions

This innovative approach aims to transform a beach club into a living gallery of contemporary Egyptian design.

Identity Celebration

The clubhouse aligns with a growing global movement where iconic design brands extend into the lifestyle and hospitality space. What sets Azza Fahmy apart is its deeply rooted cultural narrative, which positions this space not just as a luxury escape, but as a celebration of identity, heritage, and artistic expression.

Set within MARAKEZ’s prestigious Ramla project — already gaining recognition as a premium address on Egypt’s North Coast — the clubhouse is expected to become a key design and cultural landmark in the region.

With its launch expected in summer 2026, the Azza Fahmy Ramla Beach Clubhouse will introduce a new dimension to the brand and to Egypt’s luxury coastal scene.

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