This year’s graduation projects from the AUC’s graphic design department are on display in the “Under CTRL” exhibition at the campus’s Sharjah Gallery through 30 May, showcasing the connection between the young generation and their intangible cultural heritage.
Seeing highly technical graphic design projects based on and nourished by heritage topics was quite an enchanting experience.
The two-story exhibition had many inspiring projects that reflected the awareness of the young generations of the importance of mental health, environment, and reconnecting with their heritage, according to the “Ahram Online” website.
Here are some of the most prominent graduation projects:
Fashion in Egypt, 1919-1952
This project traces the relationship between socio-political events and women’s fashion in Egypt from 1919-1952. The project is a big book connected to a projector and whenever you flip a page of the printed book, you get to experience a layer of information projected in orange.
Proverbs and human rights
Mohsen Afiff’s project is a book that he designed and created to trace back the origins of some popular yet negative proverbs in Egypt. The book is titled “Poison in the Proverb” as a variation on the popular saying (“poison in honey”).
Khayamiya online app
Alia Ibrahim created an app for virtual exploration and shopping tours of one of Egypt’s oldest crafts and marketplaces. Souq Al-Khayamiya is the market of tent makers that was first established in 1650 in Islamic Cairo.
The app also includes a timeline of the souq’s history, a tutorial video from renowned Khayamiya artist Salah Abdel Hamid, and short video interviews with other masters of the craft, she added.
The Story of 14 Statues
Rola Amr chose to safeguard the intangible cultural heritage of downtown Cairo. In her graduation project, she designed an application that documents the social history of the 14 statues in the public squares of downtown Cairo and the artists that made them. Her application also features an audio-guided tour.
The scent of the city
Nancy Kamal skillfully depicts the scents of various districts in downtown Cairo through an audio-visual medium.
