On International Women’s Day, Anghami, the leading music streaming platform, has attempted to launch a slightly different social media campaign on International Women’s Day; yet, it did not have the effect they seemed to have hoped for, according to Egyptian Streets.
https://www.facebook.com/anghami.eg/posts/3521675261438053
The streaming platform silenced, muted, and removed all women artists in an attempt to make users wonder what “a world without her voice” may be like.
The campaign was focused on emphasizing the importance of women and their voices; it resonated with some for that purpose, but others thought it was counterintuitive and that it contradicted the idea of IWD.
Before the day was over, Anghami made women’s music available once again, sending users a notification reading: “Missed her voice? We feel you! Drumroll please … Women’s content is officially back!”
Nevertheless, while the campaign was running, Anghami users were surprised when they were unable to find or stream any song by women artists, and they took their reactions to social media.
