Director of Marketing and Sustainability
(Corporate Governance & Board Secretary)
Attijariwafa bank Egypt S.A.E.
Sarah Ibrahim joined the bank in 2010 following a successful career in a number of multinational organizations such as “Weber Shandwick”, “
Siemens Egypt” and “General Motors Egypt”. Her experience spans 23 years in Marketing, Communications and Corporate Sustainability. Ms. Ibrahim assumed several positions that entailed the responsibility of servicing a wide variety of brands in addition to participating in many national campaigns providing consultancy services for private and public entities. She also worked closely with the civil society as well as a number of UN agencies in Egypt.
In her current capacity, Ms. Ibrahim is responsible for setting out effective strategies and executive plans for the Marketing of Attijariwafa bank products and brand in addition to Quality Assurance, Corporate Communications and Corporate Social Responsibility through means that abide by the bank’s objectives and the banking dynamics. Sarah also devises the strategy and plans of the Corporate Sustainability, Governance & Financial Inclusion in line with the Sustainable Development Goals and Egypt’s Vision 2030.
Ms. Ibrahim also works with various sectors within the organization, such as SMEs, Credit Risk and Engineering sector in order to raise awareness about sustainable financing and environmental impact, whether within the organization or in funded projects, as well as supervising surveys and evaluations from all departments to measure the bank’s performance in accordance with GRI sustainability standards.
Ms. Ibrahim is also responsible for the Financial Inclusion Department. In May 2021, she laid down the foundation of the department in its current and central form. Since then, she has been keen on raising awareness, developing products, and adhering to the all CBE regulations in order to include women, youth, persons with disabilities, and all other different segments in addition to financial literacy activities and programs.
She is also in charge of Corporate Relations, Marketing and CSR departments.
Obtained her Bachelor’s degree in English Literature from Ain Shams University in 1999
Studied interpretation and translation at the American University in Cairo 2003-2004.
Currently completing her Master’s Degree in Global Affairs at the American University in Cairo, The School of Global Affairs and Public Policy (GAPP).
Attended Financial Communication Course by Finance Talk UK Institution in 2012.
Obtained financing programs certificates, including a certificate of passing the training on “Risk Assessment for Banks and Financial Institutions” at the Egyptian Banking Institute in 2019.