Sabah Mashaly

Sabah-Mashaly

Sabah Mashaly

Chairman of the Egyptian Electricity Transfer Company (EETC)

She started her career in Cairo University then she moved to electricity sector since 1989 until now.She joined the minister office since 2001 and she has been promoted till she finally became first undersecretary for developing performance and political communication.
Mashaly is a board member of the General Authority for the Economic Zone of the Gulf of Suez.
She is a board member of the Egyptian Electricity Transmission Company, Egypt Regulator, and the high council of Egyptian Engineers Syndicate. Moreover, She is a member of many International Electrical Associations like CERED, Sigre, IEC, in addition to, she represents North Africa region in the AFSEC organization.
She has been graduated 1986, Cairo university, faculty of engineering. She also graduated from Harvard Business School and Military Nasser Academy as well.

Ola Balbaa

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Ola Balbaa

Ola is a Wellsite drilling engineer in BP, one of the top energy companies in the world, she works on offshore and onshore rigs managing more than 120 personnel to develop gas wells in the Nile Delta.
Ola seeks a leadership role in her career bringing her vision of immediate and strategic value and development.
Ola is a graduate of Gas and petrochemicals Engineering, class 2012, Alexandria University, Egypt, and a Master of Science degree holder in Renewable energy, Alexandria University, Egypt.

After Graduation, she has taken a research engineer role in Egypt Japan University of Science and Technology. In this regards, she worked in Kyoto and TokyoTech Universities on related joint research Projects, working in besides managing her own research as well.
She was Awarded by Switchmed Entrepreneurship Program, sponsored by the United Nations and Minister of Commerce for her startup Project proposal “Wara’a” Paper recycling in Educational Institutes.

Sara Hamouda

Sara-Hamouda

Sara Hamouda

Research Analyst on SDGs/Agenda 2063 and Regional Coordinator for North Africa Region at the African Union Secretariat for Peer Review Mechanism

Ms. Hamouda works as a Research Analyst for the Agenda 2063 and SDGs and acts as a focal point for the North Africa region. Earlier, she worked at the Cabinet of the Minister of International Cooperation in Egypt as a Senior Economic Researcher in charge of cooperation with the Arab & regional financial institutions, and China from 2008-2015.
She also received a trainee-ship program at the European Investment Bank in Luxembourg from 2017-2018, of which she provided policy analysis and research regarding the EIB role outside the EU, especially in the southern Mediterranean region in various issues such as migration, donors’ relations, and economic resilience in the neighboring countries.
Academically, she has a diversified background in Political Sciences, Development, Peace studies, and European Union affairs. She holds a MA of Arts in International Development from Hankuk University of Foreign Studies in Seoul, a Diploma in Peace promotion and disarmament from the University for Peace and Vienna Center for Disarmament and a Bachelor’s in Political Sciences from the Faculty of Economics and Political Sciences, Cairo University. She is also an alumnus of College of Europe in Warsaw.

Okhtein

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Okhtein

Egyptian design duo siblings Aya and Mounaz Abdelraouf

They launched their brand Okhtein – meaning, appropriately, “sisters” in Arabic – because of their vision to bring true luxury back to their home country as well as drawing international attention to the inherent refinement of Egyptian partisanship,sensing a gap in the market for true luxury accessories produced in Egypt. Launched in 2013, Okhtein seeks to set new trends, promoting Egyptian artistry as well as presenting new designs to the world.
As a brand, Okhtein is remarkable due to its hyper local manufacturing process. Each Okhtein product has a unique provenance with deep cultural associations. To manufacture their products, Aya and Mounaz felt compelled to take a philanthropic approach to their work out of a desire to incorporate more handmade embroidery and straw into their leather work.

This led to a highly mutually rewarding collaboration with several local NGOs that work to provide assistance to skilled female workers who have faced considerable financial hardship.
Okhtein stands apart as a luxury brand that is truly committed to supporting the cultural value of Egyptian craftsmanship and to giving back to those in need while promoting innovative, cutting-edge design on an international scale.
Okhtein stands apart as a luxury brand that is truly committed to supporting the cultural value of Egyptian craftsmanship and to giving back to those in need while promoting innovative, cutting-edge design on an international scale.

Sherine Sabry

Sherine-Sabry

Sherine Sabry

Knowledge Management Officer, North Africa Middle East – Unilever Mashreq

Sherine Sabry is a leader in Knowledge Management, Training Management Development, promoting projects for Sustainable Development for the Persons with Different Abilities (PwDA), and Executive and Life Coach.
Having spent more than 25 years in Unilever company Sherine has experience across a variety of roles across Egypt, Morocco, UAE and KSA as Knowledge Management Officer for the North Africa Middle East and Sustainable Living Plans Projects Lead.
This experience reflects findings from Sherine’s ongoing development into the powerful since behind two main areas: Knowledge Management process and execution globally, by focusing to implement a learning organization and by driving positive mindset towards the managing work for the various Persons with Different Abilities issues including: empowering them to be enrolled in the workforce by creating a real dynamic job opportunities to help them be economically independent and have productive lives in the workforce, mindset change by impacting on the normal society towards PWDA, commitments to diversity and social inclusion in the professional field.
In 2017 Sherine has been identified as one of Unilever Global Heros in recognition of her leadership for the disabled persons sustainable development projects and how to transfer their lives to be productive. She has also created Unilever Mashreq sustainable plan board.
In 1993 Sherine possessed years worth of experience as Office Manager to the Unilever North Africa Middle East and Turkey President. She was then recruited by Unilever Arabia as their Management Development Assistant for three years in Dubai.
Sherine has also worked as the Personal Assistant to the Egyptian Minister of Industry and Foreign Trade for one year.
Prior to Unilever Sherine spent 6 years with the Arab Maritime Transport Academy as the Executive Personal Assistant to the Dean of the Academy and was provided an international assignment to Germany for the Assistant Development Manager position at the Wirtschafts Hochschule Bremen.
Sherine was a past board member at the MENA and Arab African International Women’s Forum Maritime Forum.
Sherine is certified as: Knowledge Management Manager (CKM) by the International Knowledge Management Institute – USA, and Executive & Life Coach by Optimistic Spark Mentorship program from the Academic Accreditation of North America.

Noura Hassan

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Noura Hassan

Managing Director, North Africa & Levant, Trend Micro

As a Managing Director for North Africa and Levant, Noura Hassan is leading business strategies and operations planning in the region, while working with strong and dedicated team to maintain high technical and sales performance.
Noura joined Trend Micro in Jan 2015 where she established numerous business development opportunities.

Having 15+ years of regional and local experience in the field, she managed to bring a wealth of in-depth experience to Security and Networks industry. Noura is currently based in Cairo, Egypt. She has a bachelor of Communications Engineering and holds several Software and Information Security Certificates.

Rania George

Rania-George

Rania George

CEO LUNA Perfume & Cosmetics

Rania has been the Ceo of Luna perfume and cosmetics since 2015. she is also the Vice Chairman of Luna group, which consists of Luna Co. for Industrial Investment , S.A., Luna Co. for Flavors & Fragrances, Ltd, Luna Co. for Food and Chemical Ingredients, free zone , S.A.A, and Egyptian Luna for Trade , Free Zone ,Zarqa , Jordan Ltd.
She worked as the Assistant of the Department of Performing and Visual Arts at the American University in Cairo from September 2000 to January 2001. in addition, she worked in carrying out Architectural / interior design & Presentations as well as the working drawings for many reputable corporate commercial and residential projects including architecture interior and landscapes design and in addition in project management.
Rania holds bachelor degree from Faculty of Fine Arts- Helwan University, Department of Architectural Engineering and received her  Masters Degree in Architectural Designing at Faculty of Engineering,Cairo University.  she also attended Private Label Manufacturers Association’s Executive Education  Program 2007 , ” PLMA” , Amsterdam.

Nour Elzeny

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Nour Elzeny

General Manager Corporate Communication at Suez Canal bank

Nour Elzeny is currently the General Manager Corporate Communication at Suez Canal bank. In the past, she held several key positions at a number of multinational organization sin Canada and Egypt such as Regional Communication Manager at the Arab Radio & TV (ART) for the Middle East
and North Africa region as well as Marketing & Financial Consultant in financial consulting firms and Bank of Montreal in Canada .

Ms. Elzeny enjoys a long and solid experience spanning 25 years in the fields of Media and Communication. During her tenure holding several senior positions of diverse nature, Nour has been able to develop and manage Marketing Communication plans including Internal and External Communication, Media Relations, Corporate Social Responsibility, Sponsorships, Investor Relations and Consumer Communication. Branding, Public Relations, Training and Channel Production were key elements of her responsibilities held at a number of multinational organizations in Egypt and Canada.


Nour Elzeny is an expert instructor in the fields of Media, Marketing , Public Relations, Business Etiquette and Leadership at a number of reputable education institutes , Elzeny conducted over 4000 hours of training delivered to more than 5000 trainees in Egypt as well as other countries in the Middle East namely; Algeria, Jordon, Kingdom of Saudi Arabia (KSA ), Kuwait, Lebanon, Syria and UAE. She had also delivered training in Egypt for candidates from Iraq, Libya, Qatar, Palestine, Saudi Arabia and Sudan serving the needs of big multinational organizations in a big variety of industries including Telecom, Manufacturing, Automotive, Oil & Gas, Pharmaceuticals, Medical, Real Estate, FMCGs, Retail, Embassies, Banks, Media, Investment, Education, Airport and Aviation as well as Sports.

Nahla Bassam

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Nahla Bassam

Bassam is the owner of a Facebook charity group called Book it forward. It is a group on Facebook that sells used books donated by the group members and all the cash returns from these sales go to charity.
It was founded in 2015 and since then has collected over 80,000 EGP that were donated to various hospitals and non-for-profit organizations across Egypt. The group aims at Increasing social support and contribution to community development .

It also aims at Encouraging recycling, sharing and giving back, Set a positive platform for readers to discuss books and authors, offering books for reasonable prices for the group members, and Providing signed books by authors who contributed with copies from their publications to be put up in auctions on the group for fund raising.
She holds a bachelor degree in business administration from faculty of commerce, Ain shams university.

Mona El Helw

Mona-El-Helw

Mona El Helw

Chief Commercial Officer, Palm Hills Developments
Ms. El Helw leads the company’s global sales and marketing operations. She started her career in investment banking and portfolio management working for Delta Securities (ajoint-venture with ABN AMRO), HC Securities and interned with Morgan Stanley, New York. During her tenure, she held progressively senior positions which included heading portfolio management operations, overall responsibility and oversight of corporate teams, management of all strategic matters, investment strategy, sales & marketing, as well as client relationships.
Ms. Mona holds a Master of Business Administration from the American University in Cairo – in conjunction with Kellogg School of Management, Northwestern University in the United States and the Hong Kong University of Science and Technology, and a Bachelor of Arts in Economics degree from the American University in Cairo, Egypt.
She holds several diplomas in sales coaching, marketing, investment banking, technical analysis, leadership skills and customer care.