Corporate communications director, External & Internal – Etisalat Misr

Noha Serag El Din is a seasoned Media Professional with more than 25 years of experience.  She specializes in Media Management, Content Management, and Corporate Social Responsibility; this is besides Social Media and Public Relations.

She brings her experience in Media & Communication Channels Management to the full spectrum of existing communication channels (On air, Off Air and Online media).

Embracing the core values of integrity, innovation, and growth, Noha consistently delivered high performance media campaigns coupled with a maximized return on Investment alongside high impact brand campaigns for Etisalat Misr in terms of exposure, awareness and reach.

Furthermore, she is always at the forefront of the fastest moving technology industry trend: “The Online Media and Digital Marketing/Advertising”. This is very obvious throughout her pioneering the delivery of integrated media solutions where digital meets traditional media in a very practical and harmonious marriage.

Customer centricity, Innovation and improvement are the main 2 drivers of Noha in managing Etisalat’s Media campaigns and delivering cost effective media coverage across all channels and platforms.

Noha is recognized in the Media Industry as well as the Telecom Industry for designing, landing, and leading the strategic shift from Conventional/traditional Media to digital/online media and she pioneered the amalgamation between traditional and digital media

Throughout her 20-year of professional expertise, and moving from the agency side to the client side, Noha has built a reputation for effectively managing the complex relationship between advertisers from one side and the Media agencies, incubating new business models with its media partners across the board.

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