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Natalie Ashba

Founder & CEO of and

As a young entrepreneur living in the Middle East, Natalie Ashba saw the gap in the healthcare market and saw an opportunity for a complete platform that patients can trust to obtain excellent, affordable, and reliable healthcare with a click of a button.
Ashba founded and manages Dawaya, an online pharmacy, and Top Doctors, a site that helps locate the physicians that fit.
She is a great believer in the power of people and therefore her platforms rely on user-generated content as a way to engage the right user base and organically grow.  It is with that direction both platforms have grown tremendously since their inception. is currently a Medical directory that lists more than 18,000 doctors, hospitals, and laboratories.  It has attracted more than 1000,000 users in 2017 and 4,889,512 page views. This medical platform allows patients and doctors to communicate freely and has been reviewed more than 27,800 times.
In parallel to Top Doctors, Ashba established the first fully functional pharmaceutical e-commerce platform in Egypt.  Dawaya covers web, Android, and IOS systems and therefore has attracted top international, regional, and local pharmaceutical advertisers as the go-to portal for medicine in Egypt. Since its launch in 2014, it has attracted over 6 million users organically and over 31 million page views in 2017.
With every year enhancements and growth are on the road map and soon there will be a release of a new addition to the platform that will enhance the patient healthcare experience in Egypt at a very low cost.
Ashba drive stems from the love of her country and her passion to see its healthcare system be amongst the top contenders in the world. She believes it’s the right of every citizen in this region to have an access and reach to proper healthcare, and she continues to make those ambitions a reality.