Ghada Shaker has been working as a Senior Marketing & PR Director at Redcon for Offices and Commercial Centers for almost 1 year.  Prior to that post, she has been the PR & Corporate Communications Director and Acting Marketing Director at City Edge Development for 2 years. Before that, she was a senior PR & Communications Consultant for eleven years and has handled various accounts during this period including among others, Emaar Misr, Giza Governorate, Tatweer Misr for Real Estate Development, LTC (leadership Training & Consultancy) and is still supporting Ahl Masr Foundation as a Consultant and a Board Member. Prior to working as a consultant, Ghada was the Media Relations Director at Editor PR, Communications and events for two years where she handled the PR and media relations for several clients including Vodafone, P&G, Adidas, Kraft and many others. Before moving to the agency side, Ghada was the Assistant Director for PR & Corporate Communications at Orascom Telecom Holding for five years where she was part of the PR and events team. During that time, she handled Events inside and outside Egypt in addition to the media and public relations. Ghada started her career working in tourism as a Tour Operations Manager at Travco Travel for over ten years. Working in tourism was the ground for her gaining the interpersonal and communications skills helping her to shift her career to the Public Relations and Communications sector.