Doaa is the managing partner for Integrated for Kids’ Education & Entertainment (IKEE)- the company that owns the brands: Leap Preschools, Leap Camps & Grip ‘N Climb. IKEE provides a distinguished service in the field of early years education and is considered an early adopter of learning through play. Through play, the child explores the surrounding world, develops his/her linguistic inventory and builds imaginative and thinking abilities, cognitive, physical, analytical and emotional skills. This increases the child’s selfconfidence, develops his/her intelligence and ability to deal with the world around him/her. The company also specializes in setting up camps for children up to the age of 14, which aim to develop the mental and leadership capabilities of children of all ages. Through the implementation of the “The Leader in Me” program by Franklin Covey, children get handson experience of the seven habits of leadership thinking in a simple way to make them ready with the 21st century life skills. These camps develop the children’s ability to discover their potential & believe in themselves. Grip ‘N Climb, IKEE’s entertainment brand, aims to build one’s confidence in taking risks and testing one’s abilities in a fun & entertaining manner. IKEE has served more than 80 thousand children since it was established in 2015 to the present day. It cooperated with more than one company and educational entity to provide various camps and interactive programs and provided support through direct recruitment and outsourcing to 2000 families. Doaa aspires to grow IKEE in the Middle East and to expand the company by establishing new branches for early years education and entertainment throughout Egypt as she believes in the capabilities of the team. This team was able to achieve four times the sales of the first year in the fourth year of operation. They were also able to retain all the talents even during the shutdown period during the wave of Covid 19. Before that, Doaa held the position of Director of Human Resources at PepsiCo Egypt until the end of the year 2015, where her responsibility included providing support to employees in 7 factories and 30 distribution centers across the Arab Republic of Egypt (9,000 direct employees and 11,000 through outsourcing). During the period of her work at PepsiCo Egypt, she, through the human resources team, designed development programs for all employees, especially the front-liners, redesigned the organization to deal with the latest technology production lines and ensured the readiness to provide a high-quality product available to all consumers. At that time, the company was able to achieve the best performance indicators in terms of the people cost as % of revenue, development, retention of talent, as well as in measuring the level of satisfaction and engagement of the company’s employees and devising methods for measuring the performance of the front-liners and measuring the performance of managers. Doaa provides consultations to emerging companies and non-profit institutions due to her experience in the field of human capital development. She also provides training/internship opportunities for university youth to qualify them for real life. Doaa adopted the idea of empowering women early on in her career, as she provided support to the female employees in Procter and Gamble’s manufacturing facility in Egypt, shed light on the idea of including women and the creation of policies that help women continue to work to their full potential, and the introduction of standards to ensure equal opportunities for recruitment and promotion. Doaa holds a Bachelor’s degree in Mechanical Engineering (1997) and a Master’s degree in Business Administration (2003) from the American University in Cairo. Immediately after her graduation, Doaa worked at the Procter and Gamble Company plant as a line manager for detergent production lines. She also worked in production, supply and export planning, until her passion was clear for human resources as a career. She then moved to South Africa to be responsible for the talent practice and developing the capabilities of work teams in South and East Africa.