Passant Fouad joined Juhayna in 2015, heading the Media and External Communication, responsible for 5 major departments/disciplines; Media, Sponsorships and Activation, Public Relations, and Corporate Social Responsibility, Call Center, and Factory Visits. Her solid experience in Media and Marketing Communication include 7 years in the Telecommunication Industry with regional marketing positions in Motorola and Nokia International where she was Head of Marketing. During her time with Nokia, Fouad was responsible for developing marketing strategies for North and East Africa as well as 360-degree campaign planning and execution. She later moved to MediaCom as the acting GM for 2 years where she further developed her understanding of regional media. In 2010, Fouad moved to JWT where she led media representation for the Egyptian Tourism Authority in 32 Arab and international markets. She acted as Global Coordinator for the Egypt Economic Development Conference (EEDC), orchestrating the work of four multinational agencies and functioning as the main link with government and/or involved ministries. Fouad holds a bachelor’s degree in Business Administration from the American University in Cairo (AUC). She also received an MBA in Marketing and Operation Management from the AUC.