After 8 successful years in Pepsico, Nagy decided to join the telecom world where she worked at Vodafone Egypt for 3 years leading the brand communication function, developing brand communication strategy that successfully transformed the way the company operates through pioneering differentiated consumer segmented strategy delivering impressive business results, and improving all brand KPIs.
Nagy then moved to Orange Egypt to join Orange Leadership team as the Chief Communication Officer to lead and support the company in its new transformational strategy and put back Orange at the lead of the telecom industry once again.
Moreover, Nagy was the mastermind behind the popular 2015 Genie TVC series. Her inspiration came from a Mobinil campaign mocking both Vodafone and Etisalat by featuring a red giant and a green genie. She adopted the red genie character, which was a hit for two years in a row, appealing to the prepaid segment.