Through its first mover advantage and quality brand image, NOLA established itself as the go-to cupcake brand in Egypt. Within the market, NOLA stands for affordable luxury and new trends, while to the consumer, NOLA evokes happiness and celebration. In order to ensure quality products, NOLA sources its ingredients from top suppliers, who offer discounted prices and reliable delivery. The company’s centralized production and transportation guarantees product consistency, while NOLA ensures quality customer experience through its exciting window displays and patient, cheerful staff.
Community give-back and outreach is a key ingredient in the company’s brand, and has enabled the candidates to blend food and their community. In addition to NOLA’s charity cupcakes, the company runs an internship program to teach Egypt’s youth responsibility through empowerment.